Menu Close

Course Descriptions

VCC 100 — Introduction to Visual Communication
Introduces the concepts, vocabulary, and processes used in relation to visual communication. Includes various disciplines such as advertising and design, multimedia, and printing. Identifies career paths and specific job skills within the visual communication field.
Students must receive a letter grade of C or better.
Lecture: 3 credits

VCA 106 — Creative Typographical Design
Explores the use of type as a major element of design to solve visual communication problems. Includes the use of layout markers to creatively manipulate type forms and produce interesting, attractive type-only designs.
Students must receive a letter grade of C or better.
Lecture: 3 credits
Prerequisites: VCC 105 or Consent of Instructor.

VCA 132 — Illustration for Advertising
Develops skills in visualization and illustration techniques as they apply to advertising and graphic design. Emphasizes visual interpretation of narrative textual information (such as a story, poem, or magazine article), editorials, advertising, and books. Uses a variety of media from traditional media to digital media to create professional illustrations as elements of advertising.
Students must receive a letter grade of C or better.
Lecture: 2 credits, Laboratory: 1 credit

VCA 160 — Commercial Photography I
Teaches the use of 35 mm cameras, printers, enlargers, and laboratory equipment in relation to black and white photography. Includes basic photographic methods and skills in acquiring, developing, printing, and presentation of photographs.
Students must receive a letter grade of C or better.
Lecture: 3 credits

VCA 161 — Commercial Photography II
Continues the study of the 35mm camera as it relates to commercial art primarily in a studio setting using black and white film and an introduction to digital photography. Includes problem-solving through assigned projects.
Students must receive a letter grade of C or better.
Lecture: 3 credits
Prerequisites: VCA 160 with a grade of C or better or Consent of Instructor

VCA 170 — Advertising Design I
Introduces the principles and practices of graphic design. Includes terminology and procedures commonly used in graphic design, along with the Macintosh computer system and software used in illustration and graphic design for the print media and for the Internet, and navigation through and searching for information on the Internet using a web browser.
Students must receive a letter grade of C or better.
Lecture: 3 credits

VCA 171 — Advertising Design II
Explores basic to intermediate skills in electronic publishing, design layout, type composition, and prepress for printing and publishing applications.
Students must receive a letter grade of C or better.
Lecture: 3 credits
Prerequisites: VCA 170 with a grade of C or better or Consent of Instructor

VCA 260 — Commercial Photography III
Continues Commercial Photography II. Applies principles and techniques with an emphasis on digital color photographic illustrations captured in the studio and on location. Begins the use of lens perspective controls on the camera.
Students must receive a letter grade of C or better.
Lecture: 2 credits, Laboratory: 2 credits
Prerequisites: VCA 161 with a grade of C or better or Consent of Instructor

VCA 261 — Commercial Photography IV
Continues Commercial Photography III. Emphasizes color photography and color management. Guidance in portfolio development as well as an exploration of business practices in photography.
Students must receive a letter grade of C or better.
Lecture: 2 credits, Laboratory: 2 credits
Prerequisites: VCA 260 with a grade of C or better or Consent of Instructor

VCA 270 — Advertising Design III
Emphasizes computer design and layout based on extensive use of the industry standard page layout and drawing programs; and critical thinking for problem-solving, preparation, and production of electronic artwork.
Students must receive a letter grade of C or better.
Lecture: 4 credits
Prerequisites: VCA 171 with a grade of C or better or Consent of Instructor

VCA 271 — Advertising Design IV
Extends VCA 270 to include the creation of a professional portfolio.
Students must receive a letter grade of C or better.
Lecture: 4 credits
Prerequisites: VCA 270 with a grade of C or better or Consent of Instructor

VCA 290 — Folio Seminar
Prepares advanced design, video, and photography students to complete a professional portfolio. Explores job interview techniques to help students understand their responsibilities in seeking positions.
Students must receive a letter grade of C or better.
Lecture: 2 credits, Laboratory 1 credit
Prerequisites: VCA 261 or VCA 271, or VCA 252 with a grade of C or better or Consent of Instructor

VCA 298 — Practicum
Incorporates and applies skills and techniques previously learned in the classroom and commercial art laboratory. Provides practical experience in a variety of commercial art establishments in the community.
Students must receive a letter grade of C or better.
Lecture: 2-6 credits
Prerequisites: VCA 261 or VCA 271 with a grade of C or better or Consent of Instructor

VCC 166 — Photoshop Basics
Develops skills to digitally manipulate, enhance, and create composite photographs. Introduces raster graphics and their use in the visual communication industry. Creation and manipulation of graphics from simple to increasingly complex images and designs will be the focus of this course.
Students must receive a letter grade of C or better.
Lecture: 3 credits
Prerequisites: VCC 100 with a grade of C or better or Consent of Instructor

VCC 266 — Advanced Photoshop
Develops advanced skills to digitally manipulate, enhance, and create composite photographs. Applies advanced principles, concepts, and techniques for graphic design and digital photography. Creation and manipulation of graphics for complex images and designs will be the focus of this course.
Students must receive a letter grade of C or better.
Lecture: 3 credits
Prerequisites: VCC 166 with a grade of C or better or Consent of Instructor

VCM 115 — 2-D Animation
Introduces basic computer animation using industry-standard software, students will create 2-D animations to be used in various multi-media functions.
Students must receive a letter grade of C or better.
Lecture: 1 credit, Laboratory: 2 credits
Prerequisites: VCA 170 with a grade of C or better or Consent of Instructor

VCM 220 — Webpage Design
Introduces students to principles and elements used in web design. Explores basic web design tools such as markup languages, cascading style sheet, and web authoring software. Identifies fundamentals including website layout, navigation, font usage, color schemes, and site structure to create visually-pleasing websites.
Students must receive a letter grade of C or better.
Lecture: 1 credit, Laboratory: 2 credits
Pre-requisite/Co-requisite: VCC 100 with a grade of C or better


MORE ABOUT OUR PROGRAM