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Commercial Photography Portfolio Requirements

Portraiture excluded, commercial photographs are not stand alone advertising messages. They are ELEMENTS OF ADVERTISING.

The goal of this program is to encourage students to produce exceptional, creative photography as components of advertising with the advertising message in mind.

Each photograph MUST include a sample showing how the photograph was actually used in the advertising message.

When creating images for advertising, the product and/or type of company should be evident or obvious in the final sample showing the advertising message.

Your Final Photography Portfolio MUST include 15-20 pieces from the following list (2 maximum from any category):

ARCHITECTURE (Interior)
ARCHITECTURE (Exterior)
CUTLERY
DINNERWARE
GLASS PRODUCT (can include)

  • Beer
  • Wine
  • Liquors

DRINKS

  • Water
  • Tea
  • Milk
  • Coffee

FASHION (with or without model)

  • Sportswear
  • Swimwear
  • Casual wear
  • Footwear

HEALTH and BEAUTY PRODUCTS

  • Cosmetics
  • Fragrances
  • Medications

FOODSTUFFS

  • Meats
  • Produce
  • Confections
  • Snacks
  • Candy

DAIRY PRODUCTS

  • Cheeses
  • Eggs
  • Ice Cream
  • Milk

HOME ELECTRONICS

  • Computers
  • Cell Phones
  • iPods

HOUSEHOLD PRODUCTS

  • Appliances
  • Toys

JEWELRY
SPORTING GOODS
MUSCIAL INSTRUMENTS
METALLIC PRODUCT
ENVIRONMENTAL/EXECUTIVE PORTRAIT
PORTRAIT (Head & Shoulders) (maximum 1)
PORTRAIT (Full Length) (maximum 1)

DIGITALLY ENHANCED PHOTOGRAPHY

Photographic images whose content has been digitally altered to create a new image (often creating an image not possible using traditional photo techniques). Utilitarian photo retouching, color correcting or photo editing alone does not qualify an image for this category. A sample of the original photo(s) MUST be supplied for proper judging.

Your photos can include any combination of the following except as noted: Digital Color Prints Standard Photographic Prints Black and White Prints (4 Max.)


All reflective art will be mounted in a professionally acceptable manner on high quality 11″ x 14″ black board.

A business card sized identification card will be affixed to the back of each piece displaying the artist’s name, phone number, and email.


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