Portraiture excluded, commercial photographs are not stand alone advertising messages. They are ELEMENTS OF ADVERTISING.
The goal of this program is to encourage students to produce exceptional, creative photography as components of advertising with the advertising message in mind.
Each photograph MUST include a sample showing how the photograph was actually used in the advertising message.
When creating images for advertising, the product and/or type of company should be evident or obvious in the final sample showing the advertising message.
Your Final Photography Portfolio MUST include 15-20 pieces from the following list (2 maximum from any category):
GLASS PRODUCT (can include)
FASHION (with or without model)
- Casual wear
HEALTH and BEAUTY PRODUCTS
- Ice Cream
- Cell Phones
PORTRAIT (Head & Shoulders) (maximum 1)
PORTRAIT (Full Length) (maximum 1)
DIGITALLY ENHANCED PHOTOGRAPHY
Photographic images whose content has been digitally altered to create a new image (often creating an image not possible using traditional photo techniques). Utilitarian photo retouching, color correcting or photo editing alone does not qualify an image for this category. A sample of the original photo(s) MUST be supplied for proper judging.
Your photos can include any combination of the following except as noted: Digital Color Prints Standard Photographic Prints Black and White Prints (4 Max.)
All reflective art will be mounted in a professionally acceptable manner on high quality 11″ x 14″ black board.
A business card sized identification card will be affixed to the back of each piece displaying the artist’s name, phone number, and email.